“With a lean team, we built churn predictions in weeks and put them live within two months. Chat-style guidance and support made it simple. No hires needed, and super quick payback.”
Campbell Faulkner, Director, Reporting and Analytics
Meet Clearwave Fiber
Clearwave Fiber is a fast-growing fiber internet provider founded in 2022, committed to deploying 100 percent fiber internet service to 500,000 homes and businesses across the country by 2026.
As a subscription-based business, customer retention is essential to protecting recurring revenue. Clearwave wanted a more precise, efficient way to understand churn risk without expanding its analytics team or building complex infrastructure.
The challenge
Clearwave Fiber needed a predictive approach that would allow them to:
- Identify customers at risk of churning early
- Compare and evaluate different churn-prevention strategies
- Measure the financial effectiveness of retention tactics
- Make confident, data-backed decisions about engagement
Without predictive analytics, the team could not focus retention efforts where they would matter most. They needed accurate, actionable predictions without hiring dedicated data scientists.
The solution
Why Pecan?
Clearwave Fiber chose Pecan AI to bring automated predictive modeling into their workflow quickly and cost-effectively. Pecan’s platform enabled the team to build accurate churn models using their existing analytics skills.
“Pecan has allowed us to bridge that gap. The software does the math for us. All we must do is interpret the results,” explains Campbell.
Fast, accessible model building
Using Pecan’s guided, automated workflow, Clearwave Fiber built their first high-quality churn model within weeks. The platform’s chat interface and Pecan’s experts helped the team structure data correctly and understand each modeling step.
Rapid deployment into production
Within two months, the model was running in production and generating high-quality churn predictions that Clearwave could act on immediately.
Continuous optimization with no disruption
Pecan allows the team to experiment safely with new variables and retention strategies without impacting the live model. This flexibility helps refine their approach as customer behavior evolves.
How Clearwave Fiber Uses Pecan AI
Pecan powers Clearwave Fiber’s churn-prevention workflow from end to end.
The team uses Pecan’s predictions to rank subscribers by churn risk and target interventions where they will have the greatest impact. Clearwave then compares treated customers to control groups to measure true performance lift.
This process enables the team to:
- Pinpoint the highest-risk subscribers
- Evaluate retention tactics by impact and cost
- Measure cost-effectiveness across different approaches
- Monitor model stability month over month
- Continuously optimize their retention strategy
This closed-loop cycle of prediction, action, measurement, and refinement ensures Clearwave focuses resources where they drive the most value.
The impact
20x reduction in churn among the highest-risk customers
For customers predicted to be at the greatest risk of churn (approximately the top 1%), Clearwave saw a dramatic difference between treated and untreated customers:
- Treated churn rate: 1.2% to 1.5%
- Untreated churn rate: around 40%
This represents roughly 20 times stronger retention in the segment where intervention matters most.
Reduced operational costs
Accurate targeting allows Clearwave Fiber to apply retention tactics only where needed, avoiding unnecessary spend and making programs more financially efficient.
Faster time-to-value
Clearwave went from having no predictive analytics to a fully deployed churn model in production in just two months, allowing them to start reducing churn almost immediately.
No need for data-science hiring
Pecan enabled Clearwave to deploy advanced predictive models with their existing team, eliminating the need to hire expensive data-science roles.
Key Takeaway
Clearwave Fiber transformed churn prevention from a manual, broad, and reactive process into a precise, high-impact strategy powered by Pecan AI. With accurate predictions, measurable retention lift, and rapid time-to-value, Clearwave now retains more subscribers while keeping operations lean.
