Pecan AI today announced that it has been named the “Marketing Solution Provider of the Year” in the 2023 Data Breakthrough Awards.
April 13, 2023
The days of cookie-based attribution are numbered. Marketers need to proactively explore alternative approaches to prepare.
April 2, 2023
Unlock the power of machine learning for marketing with our five-step guide. Automate processes, analyze data, and boost your strategies.
March 23, 2023
Marketers have so many options for measurement today — but which should they choose, and how can they prepare for the future?
March 20, 2023
What is MMM, and what can it do? Marketing Mix Modeling helps marketers analyze tactics and optimize budgets. Get insights on ROI and more.
March 2, 2023
Enhanced with the power of AI and machine learning, MMM guides data-driven decisions that improve budget utilization and advertising outcomes.
February 23, 2023
PGC London 2023 included much discussion about how AI can help mobile game makers — especially in marketing their games.
February 12, 2023
The rapid pace of change in digital marketing has left many wondering if it’s time to abandon their data management platforms (DMPs).
February 9, 2023
Maybe it’s time for marketers to “stop cleaning rooms” and start looking for more predictable solutions for maximizing marketing efficiency.
February 2, 2023
