Pecan’s predictions identify which players may need a nudge to return, helping better target ads and conserve marketing resources. With refined foresight into player behavior, SciPlay is saving millions annually.
July 25, 2023
Pecan AI is the winner of the Insights and Analysis category in the 2023 Sales and Marketing Technology Awards.
July 19, 2023
Learn more about Marketing Mix Modeling (MMM) techniques and challenges. MMM guides decisions and optimizes budget.
July 2, 2023
Learn how to measure the ROI of marketing in offline media channels. Learn about marketing mix modeling and effective methods for optimization.
May 31, 2023
Pecan AI has opened its predictive analytics platform to all users, including new “fast modeling” capabilities.
May 17, 2023
Learn how to reach the right audiences with your campaigns and how AI unlocks customer potential and campaign performance.
May 12, 2023
Discover how advertisers can adapt to a cookieless future and improve ad campaign performance. Explore alternative targeting methods and measurement strategies.
May 9, 2023
From the initial ideation of a campaign to measurement and reporting, AI can streamline workflows and automate tasks, freeing up time.
April 19, 2023
Discover how machine learning speeds up marketing mix modeling. Optimize your marketing strategies with automated MMM and AI.
April 17, 2023
